Show & Sell
To show and sell earthenware in a store with a floor of cast-concrete bowls is not only a functional mode of advertisement – the shop’s open façade reveals a stunning installation of the products – but also a dilemma for visitors, who wonder whether they can walk on the surface. Taking the risk, many seize the opportunity to make selfies. This layered approach to retail design is worthy of further consideration.
Relax & Consume
A pink room with chairs and tables that look like lavishly decorated cupcakes or a fin-de-siècle tearoom? This place is all about being different. It’s a total environment that challenges preconceptions by appealing to our senses in a dramatic way. Apart from its adventurous colour choice, the space is dotted with intriguing details and beautiful framed illustrations by David Shrigley.
Concentrate & Collaborate
Although all submissions to the competition are thoughtful and well executed, not all of them push the boundaries and show us new ideas. This project is a prototype and a wonderfully creative attempt to think spatially about future workscapes. Formally reminiscent of Zaha Hadid’s early paintings, the design is not about taste but about the subject being addressed. Will we, in 20 or 50 years, be working while leaning over, lying down or standing up?
Serve & Facilitate
A project that deals with a notably topical and urgent social situation, Magdas is a hotel that welcomes conventional guests and ‘newcomers’ in the same manner, making no distinction between their financial circumstances and/or nationalities. A mix of second-hand furniture, natural materials and soft tones, the hotel has a homey feel. Of all the competition entries, it has the most visible social purpose, enabling encounters among users with the help of design.
The Great Indoors